a cruising cross-discipline team 

  delivering pioneering work since 2008 


angela s.p. yap


Multi-award-winning social entrepreneur.

Financial services specialist.

Ex-banker and Big Four strategy consultant.

Former board of governor Amnesty International Malaysia.

Developer of the Awake Minds training methodolgy.

BSc (Hons) Economics.

Author, writer, speaker.

Based in Asia.


letter from
President Clinton

Dr Amanda Salter - Akasaa.png

dr amanda salter


A leading CX/UX/UI strategist.

Specialist in multichannel customer experience for FTSE 500.

Ex-Big Four consultant in Agile UX and Lean Startup.

Developer of the Newt CX Framework
PhD in Human Centred Web Design.

UK Association for Qualitative Research, Member.

UK Market Research Society, Certified Member.

Based in Europe.


dr andrew salter


Over 30 years experience as an academic and researcher.

Published author in diverse fields, including: 

  • Cryogenetics (genetics of wheat, rye, barley, triticale).

  • Information systems (semantics, norm analysis, language analysis, decision tracking).

  • Renewable energy and wastewater treatment (use of organic materials as an energy source,

       use of algae for water treatment and recycling of waste products for energy production).

Former Senior Research Fellow at the University of Southampton, UK, in renewable energy.

Seasoned writer and editor for research, articles, technical papers.

PhD in Information Systems.