
LEAN
WORK MACHINES
a cruising cross-discipline team
delivering pioneering work since 2008

angela s.p. yap
DIRECTOR & FOUNDER
Multi-award-winning social entrepreneur.
Financial services specialist.
Ex-banker and Big Four strategy consultant.
Former board of governor Amnesty International Malaysia.
Developer of the Awake Minds training methodolgy.
BSc (Hons) Economics.
Author, writer, speaker.
Based in Asia.
profile
letter from
President Clinton

dr amanda salter
ASSOCIATE DIRECTOR
A leading CX/UX/UI strategist.
Specialist in multichannel customer experience for FTSE 500.
Ex-Big Four consultant in Agile UX and Lean Startup.
Developer of the Newt CX Framework
PhD in Human Centred Web Design.
UK Association for Qualitative Research, Member.
UK Market Research Society, Certified Member.
Based in Europe.
profile
dr andrew salter
EDITOR
Over 30 years experience as an academic and researcher.
PhD in Information Systems.
Former Senior Research Fellow at the University of Southampton, UK, in renewable energy.
Seasoned writer and editor for research, articles, technical papers.
Published author in diverse fields, including:
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Cryogenetics: genetics of wheat, rye, barley, triticale.
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Information systems: semantics, norm analysis, language analysis, decision tracking.
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Renewable energy and wastewater treatment: the use of organic materials as an energy source, use of algae for water treatment and recycling of waste products for energy production.
Based in the UK.​
shein shanin
ASSOCIATE CONTENT PRODUCER
fMasters in Legal Practice.
Area of Specialism: Media, Broadcast, Production, Communication.
Based in Singapore.
cheryl wong
HEAD, ART DESIGN
Degree of Art in Contemporary
Design & Illustration.
Area of Specialism: Art Direction, Advertising, Design.
Based in Singapore.
Majorie giles
WRITER
Masters in Clinical Psychology.
Area of Specialism: Mental Wellness, Human Resource, Qualitative Research.
Based in France.
julia chong
CONTENT ANALYST / WRITER
Degree in Accounting & Finance.
Area of Specialism: Finance, Business Projections, Risk, Quantitative Research.
Based in Singapore.
lydia wong
CONTENT VISUALISER
fDegree of Art in Digital Design
& Illustration.
Area of Specialism: Digital Illustration, Animation, Web Design.
Based in Singapore.
kannan Agarwal
CONTENT ANALYST / WRITER
fDegree in Information Systems.
Area of Specialism: IT Architecture, Technology, Digital, IoT.
Based in Singapore.